How the film industry has adapted to the internet

How the film industry has adapted to the internetThe film industry is mutating – rapidly. Filmmaking, technical aspects, distribution and marketing have all fundamentally changed since the arrival of the internet. Now, even a full-length feature film is produced within the realm of the world wide web.

Filmmaking becomes quicker and cheaper

Star director Steven Spielberg (Jaws) started out with Super 8 camera in his backyard, making pictures as a teenager. But actually such a camera was not available to many people. Tiny digital cameras, on the other hand, are readily available. The digital world makes a filmmaker’s apprenticeship much easier. Movies can be filmed and shown digitally. There’ll be more and more people able to make pictures cheaper and quicker. And the internet means you can transport pictures, and the software available to interact with other aspects of the medium. What it won’t do, is make the literacy of films any greater because writing is still hardest to teach and the longest to develop.

Broadband hurts video stores more than studios

Broadband will give the public a way to see some movies, for instance, the best of the festival movies that come to their theater. In fact, broadband is intended to deliver films directly to consumers. If anything, some of the video stores are more at risk than the studios from broadband because it does allow them to bypass both the video store and also allows them in some cases to bypass the cable TV operator. For example, German telecommunications company Deutsche Telekom (DT) is producing a feature length online movie. Move On, a road movie /thriller hybrid, is directed by Asger Leth (Man on a Ledge) and stars former Bond villain Mads Mikkelsen (Casino Royale). Some of the production details were proposed by and voted upon by the internet community, like props and locations and even some parts as extras. DT will release Move On on various digital platforms this fall, bypassing cinemas altogether.

Photo by S Hagebusch – Fotolia